论文部分内容阅读
开展跨国经营,是我国企业扩大海外市场,利用国际资源,实现现代化管理的战略措施,同时也是企业大型化、集团化的必然结果。此外,它还是当今国际商业竞争激烈的情况下抢占市场、扩大经营范围、提高知名度的有效手段。深圳经济特区经过十几年的艰苦创业,已形成国际大都市的雏形。深圳经济的发展,造就了一批各具特色的商业企业集团,这些企业无论在产业结构上,还是在组织管理方面,都具备了跨国经营的条件,但是,在跨国经营,积极进行海外投资发展海外市场方面的工作做得较少。这与我们的战略措施极不相符。
Developing multinational operations is a strategic measure for Chinese enterprises to expand their overseas markets, utilize international resources, and realize modern management. It is also the inevitable result of large-scale and collectivized enterprises. In addition, it is an effective means to seize the market, expand the scope of operations, and increase the visibility of today’s fierce international business competition. After more than ten years of hard work, Shenzhen Special Economic Zone has formed the prototype of an international metropolis. The development of Shenzhen’s economy has created a group of distinctive commercial enterprise groups. These enterprises have the conditions for transnational operations in terms of industrial structure and organization and management. However, they actively develop overseas investments in transnational operations. There is less work in overseas markets. This is extremely inconsistent with our strategic measures.