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改革开放三十多年来,我国有中国特色社会主义市场经济发展与建设所取得的成绩有目共睹,经济总量跃升全球第二,经济持续保持中高速增长。中小企业作为我国市场经济的重要组成部分,在这一过程中发挥了十分重要的作用。中小企业通过一系列的市场营销活动,在满足客户需求的同时,实现自身经济效益和长远发展,对于拉动经济增长,促进就业,加快推进创新创业等发挥着不可替代的作用。可见市场营销在中小企业经营管理中扮演着十分重要的角色。
Over the past 30 years since the reform and opening up, the achievements made by China in the development and construction of a socialist market economy with Chinese characteristics have seen remarkable achievements. The total economic output in the world jumped to second in the world and the economy maintained its mid-to-long-term growth. As an important part of China’s market economy, small and medium-sized enterprises have played a very important role in this process. Through a series of marketing activities, SMEs can meet their needs while realizing their own economic benefits and long-term development, playing an irreplaceable role in stimulating economic growth, promoting employment, accelerating innovation and entrepreneurship. Visible marketing plays a very important role in the management of SMEs.