知识经济是以知识的生产、传播、运用为基础的经济。如果说农业革命是第一次经济革命，工业革命是第二次经济革命的话，知识经济则可称作是第三次经济革命。知识经济的到来，将给企业乃至人类社会带来全面而深刻的影响，从而引发企业市场营销的一场革命———知识营销。一、知 Knowledge economy is the economy based on the production, dissemination and application of knowledge. If the agricultural revolution is the first economic revolution and the industrial revolution is the second economic revolution, the knowledge-based economy can be called the third economic revolution. The advent of the knowledge-based economy, will bring comprehensive and profound impact on enterprises and even human society, thus triggering a revolution in enterprise marketing --- knowledge marketing. First, know