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文章旨在探索蒙太奇思维在产品创意设计中的一系列应用可能。基于产品创意设计阶段基本思路流程,结合相关案例,对蒙太奇思维在产品创意设计中的应用方向、应用对象、应用特点等方面进行分析。蒙太奇思维在产品造型、产品功能叠加、产品与使用环境关系营造上都发挥着重要作用,具有多元性与目的性、强调元素间隐性联系、带来良好使用体验等特点,既有助于提高产品创意设计效率,又给产品创意设计带来了独特的思考角度与全新的思维方式。
The article aims to explore a series of applications of montage thinking in product creative design. Based on the basic ideas and processes of product creative design phase, combined with related cases, the author analyzes the application direction, application object and application features of montage thinking in product creative design. Montage thinking plays an important role in product modeling, product function overlay, product and use environment to create a relationship, with multiple and purpose, emphasizing the relationship between elements of recessive, bringing good experience and other characteristics, both to help improve Product creative design efficiency, but also to the product creative design brings a unique perspective and a new way of thinking.