论文部分内容阅读
在高等职业技术学院中开展市场营销教学对于提高学生就业率以及促进学生今后的长期发展都具有重要的作用,同时,市场营销学也是经济管理专业的必修课程之一。当前我院在市场营销课程教学方面还存在许多不足之处,无法使学生真正掌握市场营销能力,也就无法适应市场经济的发展。因此,本文针对我院在市场营销教学方面存在的缺陷,提出一些合理化建议,以期提高广大职业院校的市场营销教学水平。
Marketing teaching in higher vocational and technical colleges plays an important role in improving students ’employment rate and promoting students’ long-term development in the future. At the same time, marketing is also one of the compulsory courses in economics and management. At present, there are still many shortcomings in the teaching of marketing courses in our college, which can not enable students to truly grasp the marketing ability and can not adapt to the development of market economy. Therefore, this article aims at improving the marketing teaching of vocational colleges by offering some reasonable suggestions to our college’s defects in marketing teaching.