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Kevita最大的成功之处,在于它在当前饮料市场的几个大趋势之间找到了一个交汇点,并开创出一个全新的品类。近日,有消息传出,百事公司拟以5亿美元的价格收购益生菌饮料品牌Kevita,丰富百事的健康饮料产品线,以吸引那些越来越注重饮食健康的消费者。Kevita是一个成立于2010年的益生菌饮料品牌,正是顺应了消费者对健康日益关注的大趋势而生,并开辟了一个新的饮料细分领域——气泡益生菌饮料,在过去几年里获得快速发展。截至2014年,Kevita连续两年的销售增长率达到100%,单品销量增长115%,销售额每年增长2500万美元。
One of Kevita’s biggest successes is that it has found a meeting point between several major trends in the current beverage market and has created a whole new category. Recently, it is reported that PepsiCo intends to acquire Kevita, a probiotic beverage brand, for a total of $ 500 million to enrich the PepsiCo health drink product line to attract consumers who are more and more diet-conscious. Kevita, a probiotic beverage brand founded in 2010, is a response to the general trend of increasing consumer concern for health and opens up a new segment of beverages, the Bubble Probiotic Drink, which in the past few years In the rapid development. As of 2014, Kevita sales growth rate of 100% for two consecutive years, single product sales increased by 115%, annual sales growth of 25 million US dollars.