二十世纪即将过去,二十一世纪就要来临。产品从生产到销售的过程已从“推销”发展到了“营销”。正在走向市场、迎接竞争挑战风险的广大企业,迫切需要把握时代脉搏,跟上营销理论发展的步伐,从容应对变化日益迅速的新世界。这里我们向读者推荐一组上海市市场学会’98年会交流论文中的佳作,但愿能给大家以启迪与借鉴。 The twentieth century is about to pass and the twenty-first century is coming. The process from production to sales has evolved from “marketing” to “marketing”. The vast number of companies that are moving toward the market and meeting the challenges of competitive challenges urgently need to grasp the pulse of the times, keep pace with the development of marketing theories, and calmly respond to the ever-changing new world. Here we recommend to the readers a series of masterpieces of the Shanghai Market Society ’98 Annual Meeting to exchange papers, but I would like to give you enlightenment and reference.