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中国市场的第一个网络广告,是1997年 Chinabyte 网站上的一个英特尔468X60的横幅广告。风风火火地走过6年,使人真正体会到了网络时代的“快”。广告主从 IT 业延伸到快速消费品网站从专业 IT网站到现在的以新浪、网易和搜狐三个广告收入大户为首的多定位、多专业的网站群广告形式也从小横幅、小按钮到令人目不暇接的流媒体和撕页广告等等。不过,今天我们再端详网络广告的时候,却总觉得缺了点什么,似乎什么地方出了差错--网络广告的食物链断裂了!
The first online advertising in the Chinese market was an Intel 468X60 banner ad on the Chinabyte website in 1997. Caledonia walked six years, people really appreciate the Internet era “fast ”. Advertisers extend from the IT industry to fast moving consumer goods Web site from professional IT Web site to now to Sina, Netease and Sohu three advertising revenue led by the multi-positioning, multi-professional website group ads form small banners, small buttons to the dizzying Streaming and tear-off ads and more. However, when we look at online advertising again today, we always feel that something is missing and what seems to be a mistake - the food chain in online advertising is broken!