论文部分内容阅读
韩系品牌现代也学习日系车的经典战役,欲用Genesis豪华房车打开美国市场。该款车在美国首月预售中就获700个订单,公司预计该车型将在美国市场上实现3万辆的年销售量,同时有消息显示现代将斥资8000万美元为其进行广告推广。Genesis预售价格在3万至4万美元之间,动力同时提供V6与旗舰的V8设定。相比现代公司其他车型的年销售量,Genesis预计的3万辆售量比较逊色,但公司的高层表示该高端的车型可以将更多的客户吸引到现代展厅中,这样无疑也会对公司的其他车型有促进作用。
Korean brand Hyundai also learn the classic Japanese car campaign, want to use Genesis luxury car to open the US market. The car received 700 orders during the first month’s pre-sale in the United States. The company expects to achieve annual sales of 30,000 units in the U.S. market. Meanwhile, it is reported that Hyundai will spend 80 million U.S. dollars on advertising. Genesis pre-sale price of 30,000 to 40,000 US dollars between the power at the same time provide V6 and flagship V8 settings. Genesis estimated sales of 30,000 units less than the annual sales of Hyundai’s other models, but executives say the high-end model will attract more customers to the showroom, undoubtedly to the company’s Other models have a catalytic role.