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随着互联网的不断发展和进步,网购成为不少人的首选购物方式,电商充分掌握当今年轻人的生活状态和生活方式,充分利用网络优势,以最简单的广告方式吸引更多的年轻人进行网上购物,进而也会带动整个社会人群的参与,这也是电商细分受众选择的结果。阿里集团在日益激烈的竞争环境中,着力开拓新的市场,挖掘新的客户人群,以实现企业自身的发展需求。这种创造性思维值得传统的广播媒体学习和借鉴。我台的《淘你喜欢》节目从2011年的8月22日开始播出,是专门为网购人群服务的节目,推荐网店,推荐商品,指导听众正确网购,在广播中带着听众“玩儿”网
With the continuous development and progress of the Internet, online shopping has become the preferred way of shopping for many people. E-commerce providers fully grasp the living conditions and lifestyle of today’s young people, make full use of network advantages and attract more young people with the simplest advertising methods Conducting online shopping, which in turn will also bring about the participation of the entire community, which is the result of e-commerce segment audience choice. Ali Group in an increasingly competitive environment, efforts to open up new markets, tap new customer base, in order to achieve their own development needs. This creative thinking deserves to be learned and borrowed from the traditional broadcast media. My Taiwan “Amoy your favorite” program from August 22, 2011 began to broadcast, is dedicated to online shopping crowd service programs, recommended online shop, recommended goods, to guide the audience correct online shopping, with the listener in the radio Play "net