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随着我国经济的转型,企业面临的压力非常艰巨,如何制定企业的近期、中期、远期发展规划,实施科学合理的发展战略,提升自身的适应能力和竞争能力。根据企业经营状况和战略管理,研究分析企业现状和未来发展趋势,建立经分析模型,采用经典分析模型SWOT优劣势分析法、PEST因素分析法,详细分析企业的内外部环境,提出企业采用的经营战略,以及采用阶段实施计划。
With the economic transformation in our country, the pressure faced by the enterprises is very arduous. How to formulate the enterprise’s recent, medium-term and long-term development plans, implement the scientific and rational development strategies, and enhance their adaptability and competitiveness? According to the business conditions and strategic management of enterprises, research and analysis of enterprise status and future trends, the establishment of the analysis model, the use of the classic analysis model SWOT strengths and weaknesses analysis, PEST factor analysis, a detailed analysis of the internal and external environment, put forward by the enterprise management Strategy, and adopt a phase implementation plan.