一、图书市场　　国外有种说法：要破产、搞出版。就是说：出版业风险巨大。　　1.从市场来看，图书市场最突出的感觉是竞争日益激烈。操作与营销手段全面介入，宣传力度不断加温，方案不断更新，编辑策划、编辑劳动在图书上市发行中的决定性因素明显提高，出现了由于读者定位 First, the book market abroad saying: bankruptcy, engage in publishing. This means that there is a huge risk in the publishing industry. 1. From the market point of view, the most outstanding feeling in the book market is that the competition is fiercer and fiercer. Operation and marketing means comprehensive intervention, propaganda efforts continue to warm, programs are constantly updated, editorial planning, editorial work in the book listing and distribution of the decisive factor improved significantly, there has been due to reader positioning