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广告?看来看去,不是帅哥美女扭来扭去,就是各路名人唧唧歪歪,要不就是小猫小狗们摇头摆尾,直看得两眼发直。正要走火入魔之际,电视机上,一个黏土苹果人横空出世,浑身透着一股新鲜,令人眼前一亮。此君正是那上海李奥贝纳广告公司为醒目最新制作的电视广告《篮球篇》中的主角苹果人。众所周知,醒目是可口可乐公司旗下的果味汽水品牌,在中国大陆的果味汽水市场中长期领跑。但是,随着越来越多的同类型产品进入市场,醒目面临越来越激烈的市场竞争,特别是进入2002年以后,醒目更要面对着来自果汁类饮料的冲击。在僧多粥少的市场里,醒目极需一条出色的电视广告片来扩大市场占有率。
Ad? It seems, not handsome twists and turns, that is, all the way Debating Alice, or else kittens puppies shaking their heads, straight eyes straight hair. Is about to go crazy, on the TV, a clay apple people turned out, reveals a fresh, impressive. This is the emperor that Shanghai Leo Burnett Advertising Company for the eye-catching newest television advertisement “Basketball” in the lead Apple. As we all know, eye-catching is Coca-Cola’s fruity soda brand, which leads the fruit flavored soda market in mainland China. However, as more and more products of the same type enter the market, they are clearly facing more and more fierce market competition. In particular, they have to face even more challenges from their juice drinks after entering 2002. In a less market, there is a great need for an outstanding television commercial in order to increase market share.