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1919年创立的旭光学工业合资公司,即现在广为人知的宾得,在全球相机工业领域至今都占有着举足轻重的地位。如果说日本35mm单反相机产业由这位巨人一手缔造,似乎也不为过,其在1952年推出并发售的AsahiflexⅠ,就是日本第一台35mm单反相机。当数码化的浪潮开始革新影像产业,宾得没能在第一时间做出积极的应对,但随着逐步调整的产品规划和市场定位,PENTAX这个品牌恢复了昔日的光辉。DSLR领域,去年发布的PENTAX K10D叫好又叫座;DC领域,日渐清晰的五条产品线,也都于今年推出了新品。
Asahi Optical Industrial Joint Venture, founded in 1919, now known as Pentax, occupies a pivotal position in the global camera industry. If the 35mm SLR camera industry in Japan by the giant to create one hand, it seems not an exaggeration, launched in 1952 and sold Asahiflex Ⅰ, Japan’s first 35mm SLR camera. As the wave of digitalization began to revolutionize the imaging industry, Pentax failed to respond positively in the first place, but with the gradual adjustment of product planning and market positioning, the PENTAX brand has regained its former glory. In the field of DSLR, the PENTAX K10D released last year was also good and famous. In the field of DC, the five product lines that are becoming clearer are also launching new products this year.