全媒体时代,播音主持的生存现状不容乐观,随着新媒体的发展,传统媒体正面临着前所未有的挑战。因此,作为传统媒体的电视新闻播音主持只有提高竞争力与权威性,才能在竞争中获得生存。1.全媒体时代媒介格局的变化全媒体时代的格局是:在数字化时代,传统媒体与新媒体相融合,网络、电视、广播等媒体以不同形态,全面立体式的覆盖着媒介服务。一方面, In the all-media era, the living conditions of the broadcasting hosts are not optimistic. With the development of new media, the traditional media are facing unprecedented challenges. Therefore, as a traditional media, TV news announcements can only survive in the competition if they are to enhance their competitiveness and authority. 1. Changes in the Media Structure in the All-Media Era The pattern of the all-media era is that in the digital age, traditional media and new media are integrated and the media such as the Internet, television and radio are covered with different forms and overall dimensions. on the one hand,