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在国内古镇旅游发展迅速情况下,古镇旅游开发存在着文化性的迷失,即在编制旅游规划过程中,对物质性旅游产品的过于侧重,对文化旅游产品的盲目追求,从而使古镇原有的历史文化渐渐失去,商业化氛围越来越浓。本文针对此问题,从历史文化角度对古镇旅游规划系统进行重构,并对古镇旅游发展中的问题进行探究,并得出古镇旅游发展方向。一、古镇旅游规划背景近年来旅游型的小城镇在社会各界受到越来越多的关注,而旅游古镇是其中最具有代表的。我国古镇旅游兴起以周庄、
In the rapid development of tourism in the ancient town, there is a cultural loss in the tourism development of the ancient town, that is, in the process of compiling tourism planning, the emphasis on material tourism products and the blind pursuit of cultural tourism products make the original Gradual loss of history and culture, more and more commercial atmosphere. In view of this problem, this article reconstructs the tourism planning system of ancient town from the angle of history and culture, and explores the problems in the development of ancient town tourism, and draws the direction of ancient town tourism development. First, the ancient town of tourism planning background In recent years, tourist-oriented small towns in the community are receiving more and more attention, and the ancient town is one of the most representative. The rise of China’s ancient town tourism to Zhouzhuang,