从“利君沙”到“严迪”,前者是60-70年代的老药,后者属80年代中的次新药,两个不同的企业靠着广告的威力垄断了同类产品50％以上的市场甚至更多,同时企业的知名度也如日中天。当今,药品广告在我国主要广告媒体(如电视、报纸、路牌)中,占有相当比重,这说明广告宣传对药品推广具有十分重要意义。在医药市场上甚至有广告取胜之说。 From “Lijunsha” to “Shendi”, the former is an old drug in the 60s and 70s, and the latter is a new drug in the mid-1980s. Two different companies monopolized more than 50% of similar products relying on the power of advertising. The market is even more, and the popularity of the company is also like the sky. Today, drug advertisements account for a significant proportion of China’s major advertising media (such as television, newspapers, and street signs). This shows that advertising is of great significance for drug promotion. In the pharmaceutical market, there are even advertisements to win.