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典型宣传是我军新闻工作的重要组成部分,具有引领意识形态、培养道德风尚、激发官兵斗志、助推能打仗打胜仗等功能,是培育“四有”新一代革命军人的需要。媒介融合背景下,典型宣传面临诸多新的挑战。只有及时把握受众倾向,创新典型宣传运作模式,实现典型宣传由“叫得响”到“接地气”的转变,才能更好地发挥典型的示范导向作用。
The typical propaganda is an important component of our army’s news work. It has the functions of leading ideology, cultivating morality, stimulating the morale of officers and men and boosting the victory of fighting wars and is the need to cultivate a new generation of revolutionary military personnel. In the context of media convergence, typical publicity faces many new challenges. Only by grasping the tendencies of the audience, innovating the typical propaganda mode of operation, and realizing the transformation of the typical propaganda from “cacophony” to “grounded atmosphere” can the exemplary demonstration-oriented role be better played.