2008年,对于中国报业而言,面临着许多新的挑战,突出表现在由于劳动力成本上涨和同类报纸市场竞争加剧而导致的报社经营成本增加,以及由于新媒体的爆炸式增长而导致的报纸广告增长乏力。据统计,从2007年1月到10月期间,报纸广告前20强合计增长了8.01%,而互联网广告2007年前三季度同比增长63.9%,全年超过90亿元,进一步缩小了与报纸广告规模的差距。 In 2008, China’s newspapers faced many new challenges, highlighted by the increase in operating costs of newspapers as a result of rising labor costs and increased competition in the same type of newspapers, as well as by the explosive growth of new media Advertising growth sluggish. According to statistics, from January 2007 to October 2007, the top 20 newspaper ads together increased by 8.01%, while the internet advertising in the first three quarters of 2007 increased by 63.9% over the same period of last year and exceeded 9 billion yuan for the whole year, further narrowing the gap with newspaper advertisements The size of the gap.