平面广告吸引力的形成因素是多方面的,作为其中重要因素之一的有深度、有内涵的图形创意起着非常重要的作用。图形创意赋予平面广告以美的特质,使其更为准确、有效地向受众传达信息,充分发挥“广而告之”的作用。要有创意必须学会鉴赏,本文对平面广告图形创意艺术的赏析提出参考性意见。 The formation of print ads attractiveness is multifaceted, as one of the important factors of the depth and content of graphic graphics plays a very important role. Graphic design gives print ads the beauty of nature, to make it more accurate and effective to convey the message to the audience, give full play to the role of “advertised.” In order to have creativity, we must learn to appreciate it. This article gives some suggestions for the appreciation of the creative art of graphic advertisement.