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原生啤酒产品必须用一个引爆点,来传达与品牌的关系,赋予足够的品牌动力。对于青岛啤酒这样的领导品牌,不仅要促进该品牌的发展,更要促进类别的发展!
Raw beer products must use a tipping point to convey the relationship with the brand and give enough brand momentum. For a leading brand such as Tsingtao Brewery, not only to promote the development of the brand, but also to promote the development of the category!