论文部分内容阅读
中回公关事业发展至今已有十多年,从业人员数十万。 1997年底,由中国国际关系协会和中国公共关系协会联合牵头,召开全国公共关系职业审定会议,会议将公共关系职业定义为专门从事组织机构信息传播、关系协调、形象管理、咨询策划实施的实务工作人员,名称为公关员和高级公关员。据统计,目前全国已有专业公关公司(包括大集团企业公关)共计39218家,年创效益近19亿元。
Public relations back to the cause of development has been more than 10 years, employing hundreds of thousands. By the end of 1997, the China International Relations Association and the China Public Relations Association jointly led the convening of the national public relations professional validation conference, the meeting defined the public relations profession as a specialized organization of information dissemination, relations and coordination, image management, consulting and planning implementation of the practical work Personnel, the name of public relations officers and senior public relations officer. According to statistics, at present there are 39,218 specialized public relations companies (including large group enterprises) in the country, with an annual benefit of nearly 1.9 billion yuan.