企业战略要考虑顾客、竞争者和企业自身三个因素,中小企业的战略集中点就应是未被满足的市场需求、竞争者弱点和企业自身资源条件三者的结合点。从未被满足的市场需求角度考虑,中小企业战略集中点应选择在“市场的空隙”和“市场上被人冷落的冷点”上;从竞争者角度考虑,中小企业战略集中点应选择在“竞争对手的弱点”和“被竞争对手忽视的盲点”上;从企业自身资源条件角度考虑,中小企业资源有限,中小企业战略集中点 Business strategy to consider the customer, the competitors and the business itself three factors, the strategic focus of SMEs should be unmet unsatisfied market demand, competitor weaknesses and the conditions of their own resources, the combination of the three points. From the perspective of the market demand that has never been met, the strategic focus of SMEs should be chosen on the “gap” and the “cold spots left out in the market” of the “market”; from the point of view of competitors, the strategic focus of SMEs Points should be chosen in the “rival 's weaknesses ” and “blind spot by competitors ”; from the perspective of their own resource conditions, SMEs have limited resources, the strategic focus of SMEs