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随着世界经济的快速发展,国际高端休闲旅游市场发展日渐成熟,而我国经济持续向好,中产阶层规模日渐庞大,休闲需求呈现了爆炸性的增长,新的度假形式不断出现,高端度假产品更成为时尚消费热点。对饭店业来说,这同样既是挑战也是机遇。饭店了解国际高端度假产品是紧扣休闲旅游市场整体发展脉搏不可或缺的一环。饭店休闲度假产品营销战略的重要性也不言而喻,不少饭店都重视休闲度假市场,结合天时地利推出了各具特色的产品,它们有针对性的营销策略应该对饭店业高端休闲旅游市场产生有益的启示。
With the rapid development of the world economy, the development of the international high-end leisure travel market is gradually maturing. However, the economy of our country continues to improve. The middle class is getting bigger and larger. The demand for leisure presents an explosive growth. New forms of vacation continue to emerge. Fashion consumer hot spots. For the hospitality industry, this is both a challenge and an opportunity. Hotel understanding of international high-end holiday products is closely linked to the leisure travel market as a whole an integral part of the pulse of development. Hotel leisure vacation product marketing strategy is also self-evident importance, many restaurants attach importance to the holiday market, combined with the timely release of the distinctive products, their targeted marketing strategy should be high-end hotel and leisure tourism market Produce useful enlightenment.