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区域产业品牌的形成离不开对相关微观利益主体行为的考察。在区域产业品牌的形成过程中,企业追求利润最大化的特征和区域产业品牌的外部性特征导致企业自主行为会产生一个令人沮丧的结果,不利于区域产业品牌的形成,必须通过改变收益原则或引入机会成本才能够达到帕累托最优。增加违规行为被发现的概率、加大违规行为的处罚力度、强化合作行为的价值放大效应等方式都能促进区域产业品牌的发展。因此,实现区域产业品牌稳定、有序和可持续发展的根本途径是界定各利益相关主体的行为边界,即在确定企业主体地位的同时,发挥政府作为区域产业品牌发展的战略规划者、环境营造者和相关利益主体协调者的公共服务作用,同时突出行业协会的信息提供和监督协调功能。
The formation of regional industry brand can not be separated from the investigation of the behavior of relevant micro-interests. In the process of the formation of regional industry brands, the characteristics of the enterprises pursuing profit maximization and the external characteristics of the regional industry brands lead to a frustrating result for the autonomous behavior of enterprises, which is not conducive to the formation of regional industry brands. It is necessary to change the principle of income Or introduce the opportunity cost to reach Pareto optimality. Increasing the probability of discovering irregularities, increasing penalties for irregularities, and strengthening the value magnifying effect of cooperative behavior can all promote the development of regional industrial brands. Therefore, the fundamental way to realize the stable, orderly and sustainable development of regional industrial brands is to define the behavioral boundaries of all stakeholders. In other words, while determining the dominant position of enterprises, the government should play a role as a strategic planner for the development of regional industrial brands. And the relevant stakeholders, public service role, while highlighting the industry associations provide information and supervision and coordination functions.