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众所周知,中国羽绒服行业里波司登集团的发展规模首屈一指,而影响全国乃至世界的“六大中国名牌”中,“康博”坚持将经典与创新融为一身,走上了独立运营的道路。面对困境,康博用30天完成人才梯队和品牌理念的建设,用60天探索产品风格和营销思路的方向,用75天实现品牌管理和区域扩展的规划与决策。
As we all know, the down jacket industry in China, the development scale of the Bosideng Group is second to none, while the “Six Famous Brands” that affect the whole country and the world, “Compro” adhere to the classic and innovation into one, embarked on the path of independent operation . In the face of difficulties, Combo spent 30 days to complete the construction of talent echelon and brand concept, with 60 days to explore product style and marketing ideas in the direction of 75 days to achieve brand management and regional expansion planning and decision-making.