从功能翻译理论角度探讨北海市旅游汉英翻译问题,得出旅游文本不仅仅是给外国游客传递有效信息,更要激发其对旅游景点的兴趣的结论。旅游景点的介绍文本对外国游客来说就是一种好的旅游材料,没有高质量的介绍文本会给游客带来不良的印象,不达标准的旅游接待翻译文本会影响城市的形象,也会阻碍城市的进步。 From the perspective of functional translation theory, this paper probes into the problem of tourism Chinese-English translation in Beihai, and concludes that the tourism text not only transmits valid information to foreign tourists, but also stimulates its interest in tourism attractions. The introductory text of tourist attractions is a good tourist material for foreign tourists. Without high-quality introduction texts, it will give tourists a bad impression. Failure to meet the standard tourist reception translation text will affect the image of the city and hinder the image. The progress of the city.