随着广告学专业关于构建创造型与技能型广告人才培养模式教学改革的逐步深入,教改取得了阶段性的成果。在广告的设计与制作方面我们做了大胆的尝试,把教学与比赛相结合,取得了很好的效果,在全国性的广告大赛上屡获佳绩,在广告理论教学 With the gradual deepening of the teaching reform of advertising professionals on the training model of creative and skilled advertising personnel, the reform of education has achieved phased achievements. In the advertising design and production we made a bold attempt to combine teaching and competition, and achieved good results in the national advertising competition repeatedly won the award in the theory of advertising teaching