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每年两届的糖酒交易会是我国规模最大、影响最广的交易会,它不仅在厂商牵线搭桥、宣传企业形象、搞活流通等方面起了很好的作用,同时也加快了厂家提高产品质量和改进经营管理的步伐。六中全会即将召开,中央制定的国有企业改革措施也将出台。最近,江总书记在武汉和东北关于国有企业改革的讲话,为我国糖酒企业的改革指明了新的方向。因此,这次在大连举办的跨世纪的糖酒盛会,无疑将成为万众瞩目的焦点。在当前酒类市场竞争日超激烈的时候,各酒类企业如何展示自己的形象,如何开展攻关活动,能否取得满意的效果,不仅关系本世纪最后一年企业的经济效益,也更能充分显示企业的市场风险抵御能力。记者了解到,绝大多数酒企业提前几个月甚至半年的时间,在积极筹备此次具有特殊意义的糖酒会,让我们看看他们是怎么想的,又是怎么做的。
The two-year sugar and alcohol trade fair is the largest and most influential trade fair in China. It not only plays a very important role in connecting manufacturers, publicizing corporate image, and invigorating circulation, but also accelerates the improvement of product quality by manufacturers. Improve the pace of business management. The Sixth Plenary Session will be held soon. The central government will also introduce state-owned enterprise reform measures. Recently, General Secretary Jiang’s speech on the reform of state-owned enterprises in Wuhan and Northeast China has pointed out a new direction for the reform of sugar and alcohol enterprises in China. Therefore, the cross-century sugar and wine festival held in Dalian will undoubtedly become the focus of much attention. When the competition in the current liquor market is extremely fierce, how each liquor company can display its own image, how to carry out research on the key issues, and whether it can achieve satisfactory results are not only related to the economic benefits of the company in the last year of this century, but also more fully. Shows the market risk resilience of the company. The reporter learned that the vast majority of liquor companies are actively preparing for this special occasion with several months or even six months in advance. Let us see what they think and how they do it.