当今社会,文化在经济社会发展中的地位和作用越来越突出,文化深深地熔铸于社会生产力之中,影响着社会发展的方方面面,成为经济社会发展的强劲助推器,一种新的经济形态——文化经济由此应运而生。文化经济为何能够如此蓬勃发展?究其原因,是文化力及文化生产力焕发出了前所未有的活力。换言之,文化力及其衍生而来的文化生产力是文化经济的现实立足点。 In today’s society, culture plays a more and more prominent role in economic and social development. Culture is deeply cast in the productive forces of society and affects all aspects of social development, becoming a powerful booster for economic and social development. A new Economic Shape - Cultural economy thus came into being. Why cultural economy so flourish? The reason is that the cultural power and cultural productivity glow unprecedented vitality. In other words, cultural power and its derived cultural productivity are the real footholds of cultural economy.