在争夺新兴市场的大战中, 强大的跨国公司并非占尽优势 向海外延伸本土优势 在某些情况下,本土企业可以不仅仅局限于保住现有市场。它们可以通过合理运用可移植的优势资源,并以其在本地市场的成功为平台,向其他市场扩张。慎重并有选择地将海外扩张策略用于企业的核心资源,无疑将为这些“扩张者”如虎添翼,不仅可以增加企业收入,还能促进规模经济,同时也能获得颇 In a battle for emerging markets, a strong multinational companies do not take advantage of extending their overseas advantage of local In some cases, local enterprises can not only be limited to keep the existing market. They can scale to other markets by making the most of their portable and advantageous resources and using their success in the local market as a platform. The prudent and selective application of overseas expansion strategies to the core resources of enterprises will undoubtedly become even more powerful for these “expansionists”, which will not only increase their corporate income, but also promote economies of scale as well as obtaining quite substantial