由于目的、身份、经营场所的多元化,使语言的使用在商品市场中也呈现出不同色彩。本文以零售市场和批发市场作为两个主要阵营,进行了大量的市场调查,并结合语用学当中的诸多理论如礼貌原则、合作原则、目的原则等对语料进行分析,不仅验证了礼貌、合作等原则的广泛使用性,也从另一个角度证明(廖美珍,2003)关于目的原则的理论较之礼貌,合作原则更具基础性,它不仅适用于法庭话语互动,与经济市场乃至日常会活中适用面更广。 As the purpose, identity, business premises diversified, so that the use of language in the commodity market also showed a different color. This article takes the retail market and the wholesale market as the two main camps and conducts a lot of market research. Combining with many theories in pragmatics, such as politeness principle, cooperation principle and purpose principle, the corpus analysis not only validates politeness and cooperation (Liao Meizhen, 2003). The theory of the principle of purpose is more fundamental than the politeness and the principle of cooperation. It applies not only to the interaction of courtroom discourse, but also to the economic market and even to the daily life Applicable more widely.