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在包装设计已成为商家竞争力一部分的今天,探寻能够带来新的竞争力的设计方式成为一个必要课题。新的竞争力如若仅仅停留在经济效益、成本核算上,那么这股力量无法持久。只有立足于人的需求,产品与人的关系,产品包装设计的价值这些方面,才能够形成强大的力量。这种设计不仅仅是为了利益而存在,更重要是一种设计方式与设计思维的改变,是一种设计态度的更新,是拉近人与产品距离的最佳方式——包装的触感设计。本文从三个方面阐述触感设计,分别是设计思维与材料、作品的情感情境体现、继承并发展传统。最后归纳触觉的两个大方面:手感与视觉。通过包装的触感设计探析,丰富包装设计内容,拓宽了人与产品的沟通方式。
Today, as packaging design has become a part of the competitiveness of businesses, it is imperative to explore ways to create new competencies. If the new competitiveness just stay in the economic benefits, cost accounting, then this force can not be sustained. Only based on the needs of people, the relationship between products and people, the value of product packaging design these aspects, can form a powerful force. This design is not only for the benefit of existence, more important is a change in design and design thinking, is a design attitude update, is to narrow the distance between people and products the best way - packaging touch design. This article elaborates the design of tactile sense from three aspects: the design thinking and material, the emotional expression of the work, the inheritance and development of tradition. Finally summarized two major aspects of touch: touch and visual. Through the packaging touch design analysis, rich packaging design content, broaden the communication between people and products.