朝日啤酒是在19世纪后期日本较早出现的啤酒制造厂商,曾经辉煌一时。但到了上世纪70年代,麒麟啤酒占据了日本啤酒市场的大部分份额,朝日啤酒几乎连行业第三的位置也保不住了。可是从90年代起的10多年时间,朝日先后在产品和鲜度上下工夫,最终再次成为日本啤酒行业的第一品牌,2000年实现了总销量第一。 Asahi beer is a beer manufacturer that appeared earlier in Japan in the late 19th century and used to be brilliant. However, by the 1970s, Kirin Brews accounted for the lion’s share of the Japanese beer market, and Asahi Brewery was almost the third largest in the industry. However, from the 90’s for more than 10 years, Asahi has worked hard on the product and freshness, and finally became the Japanese beer industry’s first brand again in 2000 achieved the total sales of the first.