汉字在漫长的演变发展的历史长河中,起着思想交流、文化继承等重要的社会作用,它不仅是中华民族的文化瑰宝,而且本身是一种独特的造型艺术,在世界文化艺术宝库中独放异采。在现代包装设计中较好地使用书法字体,讲究创意方法,将有助于塑造商品的品牌形象,激发消费者的购买欲望,起到促销商品的积极作用。 Chinese characters play an important social role in ideological exchange and cultural inheritance in the long evolution and development of history. It is not only a cultural gem of the Chinese nation, but also a unique form of art in the world. Put different mining. In modern packaging design better use of calligraphy fonts, pay attention to creative methods, will help shape the brand image of goods, stimulate consumer desire to purchase, play a positive role in promoting goods.