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普罗克特·甘布尔公司是美国也是世界最大的清洁剂和化妆品制造公司,素有“日用消费品之王”之美称.一个半世纪以来,它凭着诚实守信的经营道德、无可挑剔的商品质量及推陈出新的营销策略,享誉世界.在内部管理上,亦有许多卓有成效的管理制度,其中“牌号经理”制和“单页备忘录”最具特色.一、一箭双雕的“牌号经理”制度1931年,普·甘公司将“牌号经理”制度定为正式政策.这种制度是依品牌设置管理人员,它既促进了内部竞争,又为各名牌的屹立不倒提供了组织保证.
Proctor Gamble is the largest cleaning agent and cosmetic company in the United States and the world. It is known as the “King of Consumer Products”. It has been honest and trustworthy for business ethics and impeccable for more than a century and a half. Commodity quality and innovative marketing strategies are well known in the world. In internal management, there are also many effective management systems, including “brand management” and “one-page memorandum” which are the most distinctive. “One-for-one, double-edged” “brand manager” system 1931 In 2003, Pu Gan Company designated the “brand manager” system as an official policy. This system is based on brand management personnel. It not only promotes internal competition, but also provides organizational guarantees for the standing of each brand name.