“锦灰堆”是流行于清末的一种民间绘画,它是十九世纪中期以后我国遭受列强入侵,战火频仍,江南文物屡被焚毁的现实生活的写照,反映了当时的大众文化,迎合了市民阶层的心理需求。探究“锦灰堆”所蕴含的美学特征,不仅对该技艺的传承和发展有着积极的意义,而且对包装设计的创新与发展有着启示作用。 Camellia, a popular painting in the late Qing dynasty, is a portrayal of the real life in China after the mid-19th century was plagued by the invading powers, the frequent fighting and the repeated destruction of relics in the south of the Yangtze River. It reflects the popular culture, Catering to the psychological needs of the public class. Inquiring into the aesthetic characteristics contained in the “Kam Heap” not only has positive significance for the inheritance and development of the art, but also has an enlightenment on the innovation and development of packaging design.