2008年北京奥运正一天天临近,奥运对于中国的经济发展、提升国家形象、大国的真正崛起都是千载难逢的历史机遇,同时也是中国品牌实现自己品牌强盛、品牌世界的梦想时刻。但也正是因为北京奥运的巨大营销价值,诸多跨国品牌正加快战略调整,纷纷启动奥运营销,加大对中国市场的抢滩力度。尤 The 2008 Beijing Olympics are approaching day by day. The Olympic Games are a historic opportunity for China’s economic development, upgrading of the country’s image and the real rise of great powers. It is also a dream moment for Chinese brands to realize their strong brands and the world of brands. But precisely because of the huge marketing value of the Beijing Olympic Games, many multinational brands are accelerating their strategic adjustment and have started Olympic marketing to step up their efforts to steal the Chinese market. especially