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激活员工创造力、凝聚新的发展动力是企业面临的紧迫任务.基于系统而权变的视角,以“语义感知-心理计量-行为强化”为理论主线,针对60个团队274名员工样本,运用跨层次分析考察了不同成就动机氛围下奖励(水平和结构)对创造力的影响.结果表明,精熟氛围、扁平型奖励结构正向影响突破式创造力;表现氛围、陡峭型奖励结构正向影响渐进式创造力:三项交互检验显示,在高精熟氛围及扁平型结构下,提高奖励水平能够更好地激活突破式创造力;而在高表现氛围和陡峭性结构下,提高奖励水平能够更好地激活渐进式创造力.研究揭示,成就动机氛围、奖励结构与创造力类型之间存在一种相对最优的匹配关系.蕴含的实践价值在于,企业应从执行角度在项目团队营造表现动机氛围并辅以竞争性激励结构,以提升渐进式创造力,快速获取局部竞争优势;但鉴于“渐进式创新有余,突破式创新不足”的企业创新格局,我们更应从战略视角在技术核心部门营造精熟氛围并辅以高位均衡的激励模式,以催生突破式创造力,赢得持久竞争优势.
Activating employee creativity and unifying the new driving force of development are the urgent tasks enterprises face.From the perspective of system and contingency, taking “semantic perception-psychological measurement-behavior enhancement” as the theoretical thread, aiming at the sample of 274 employees of 60 teams, Using the cross-layer analysis, we examine the impact of reward (level and structure) on creativity in different motivational environments. The results show that the refined atmosphere and the flat-type reward structure positively influence the breakthrough creativity. The performance atmosphere, the steep type reward structure Impact on Gradual Creativity: Three interactive tests showed that in a highly sophisticated atmosphere and a flat structure, increasing the level of rewards can better activate breakthrough creativity, and in the high performance atmosphere and steep structure, raise rewards Level can better activate incremental creativity.The research reveals that there is a relatively optimal matching relationship between achievement motivational climate, reward structure and creativity type.Its practical value lies in that enterprises should implement the project team Showing the motivational atmosphere and supplemented by a competitive incentive structure to enhance incremental creativity and gain rapid local competitive advantage; but given that "progressive innovation has In addition, we should create a sophisticated atmosphere in the technical core from a strategic perspective, supplemented by a highly balanced incentive model to generate breakthrough innovation and win lasting competitive advantages.