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广告主:黔南布依族苗族自治州人民政府实施时间:2014年10月至今实施范围:全国核心策略:借助CCTV新闻联播《天气预报》节目的公信力、影响力等优势,在中央电视台黄金时段实施长期、有效的广告传播,推动都匀毛尖品牌持续提升。创新点:在“都匀毛尖茶产业”大品牌的主目标之下,借助巧妙的广告植入形式,以及“城市形象代表”的节目特征,将文化活动、城市形象宣传等细分目标,有效地传递给大众。
Advertiser: People’s Government of Qiannan Buyi and Miao Autonomous Prefecture Date of implementation: From October 2014 to the present Implementation scope: National core strategy: With CCTV news broadcast “weather forecast” program credibility, influence and other advantages, the prime time of CCTV implementation of long-term , Effective advertising, promoting Duyun Tippy brand continued to improve. Innovation: Under the main goal of the brand of “Duyun Maojian Tea Industry”, with the help of ingenious advertisement implants and program features of “City Image Representative”, cultural activities and urban image promotion Sub-goals, effectively passed to the public.