北海市城市视觉识别系统设计的迫切性城市形象是一座城市的精神面貌的象征,是城市全方位整体的形象。城市形象视觉识别设计就是将城市的文化理念、风格特色等特征进行提升,把城市的生态环境、历史底蕴、经济文化积淀等要素塑造成一个可以视觉化的、可以感知和神会的符号;城市形象视觉识别系统对内可以增强城市的凝聚力、向心力,提高市民对城市的归属感、自豪感;对外可以提高城市的知名度、美誉度,提高城市魅力,促进 The Urgency of Beihai City Visual Identity System Design The image of the city is a symbol of the city’s spiritual outlook and an overall image of the city. The visual identity design of the city image enhances the features of the city’s cultural concept and style, and shapes the elements of the city’s ecological environment, historical background and economic and cultural heritage into a visual, perceivable and delusional symbol. The urban Image visual recognition system can enhance the city’s cohesion, centripetal force, improve the people’s sense of belonging to the city, pride; external can increase the city’s visibility, reputation, improve the city’s charm and promote