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近些年来,出版界一直在思考着一个问题:如何面对新的图书市场,进行竞争,提高自己的应变能力。这个问题涉及到整个出版工作者的思维方式和工作方式,“牵一发而动全身”,自然引起了人们的重视。所谓新的图书市场,是说今日的图书市场,已经不是过去的新华书店一家统购包销了,而是正在形成一个开放式的、多渠道的,并且互相竞争的销售市场。同时,由于人们的生活方式、交往方式和分配方式以及文化结构、素养等变化,读者结构、层次、兴
In recent years, the publishing industry has been pondering the question of how to face the new book market, compete and improve its resilience. This issue relates to the way of thinking and working methods of the entire publishing industry. It is naturally aroused people’s attention that “taking the lead in all directions”. The so-called new book market means that today’s book market is no longer underwritten by the Xinhua Bookstore in the past. Instead, it is forming an open, multi-channel and competing sales market. At the same time, due to changes in people’s way of life, modes of communication and distribution as well as cultural structure, literacy and other factors, the reader’s structure, level,