当前,服务行业风行“承诺”。商业零售企业的“承诺”,是商店(场、厦、城)向消费者承诺经济信誉。这是商业道德、商业信誉在社会主义市场经济条件下的一个新的发展。 其实,经商讲求道德、讲求信誉,自古有之。有道是“经商有道惟以德,处事无奇厚为先”。一个“德”字,一个“厚”字,把经商要讲求“商德”、讲求“信义”,讲得再透彻不过。“诚信守义”,历来被奉为经商的准则;而“欺诈失信”,历来是经商的大诫。因此,商业零售企业目前承诺的信誉又是传统商业道德、商业信誉在新的历史条件下的继承和发扬。 当前,商业零售企业承诺的信誉是多方面的,几乎覆盖了经营活动的各个方面。其中最主要的是承诺经营和商品质量可靠,绝无假冒伪劣;价格公道、 At present, the service industry is making a “promise”. The “commitment” of commercial retail enterprises is that stores (fields, buildings, and cities) promise economic credibility to consumers. This is a new development of business ethics and business reputation under the conditions of the socialist market economy. In fact, the business emphasizes morality and credibility, and it has existed since ancient times. There is a saying that “business is the only way to Germany, and there is no stranger thing to do first.” A word of “German” and a word of “thickness” make it clear that business should emphasize “business ethics” and emphasize “lucidity.” “Integrity and integrity” has always been regarded as a guideline for doing business; and “fraudulent dishonesty” has always been a big deal for business. Therefore, the credibility promised by commercial retail companies is the inheritance and development of traditional business ethics and business reputation under the new historical conditions. At present, the credibility of commercial retail companies promises to be multi-faceted, covering almost all aspects of business activities. The most important of these is the commitment to business and the reliable quality of goods, no fakes and inferiors, fair prices,