奥林匹克运动从它诞生的第一天起 ,便与传播媒介结下了不解之缘。１８９６年的第一届奥运会便有了报纸的宣传和报道。事实上 ,有些运动员就是由此得知召开奥运会的消息 ,然后自行设法参加了比赛。一个世纪过去了 ,今天 ,作为奥林匹克运动最高体现的奥运会已发展成规模宏大、组 From the very first day of its birth, the Olympic Movement has become inextricably bound with the media. The first Olympic Games in 1896 had the newspaper propaganda and coverage. In fact, some athletes learned that the Olympic Games were held, and then managed to participate in the competition on their own. A century has passed. Today, the Olympic Games, which is the highest embodiment of the Olympic Movement, has developed into a large-scale Olympic Games.