随着现代市场经济的不断发展，品和服务的种类及数量日益增多，各厂家之间的竞争也越来越激烈，企业的竞争已逐渐演化成为商标之间的争，即名牌的竞争。作为企业形象代表的名牌不是出来的。名牌的基本要素是质量稳定靠，服务尽善尽美。只有在产品和服质量等方面下大功夫，不断 With the continuous development of modern market economy, the types and quantities of goods and services are increasing day by day. The competition between manufacturers is also getting fiercer. The competition of enterprises has gradually evolved into the battle between brands, that is, the competition of famous brands. Brand name as a corporate image is not out. The basic elements of brand name is stable quality, perfect service. Only in the quality of products such as kimono under great efforts, continue