在国外,新旧世界国家都把打追个性化产区作为市场竞争的重要手段。也正是这些有特色的个性化产区,才奠定了它们的全球竞争地位。相比于新、旧世界的葡萄酒国家,我国葡萄酒产区在个性化产品和产区特色打造方面还很不足,这就无法将葡萄原料的品质特点充分表现出来,进而难以满足消费者的多元化、个性化需求,如果无法满足这种消费需求,那直接反映在市场上的问题将越来越严重。因此,在供给侧改革和国际化的格局下,产区竞争的重心必然聚焦在个性,个性和特色成为产区竞争的关键。 In foreign countries, both old and new world countries regard the pursuit of personalized production areas as an important means of market competition. It is also these distinctive and personalized production areas that have laid their global competitive position. Compared to the wine countries in the old and the new world, the wine regions in our country are still not enough in the characteristics of personalized products and producing areas, which can not fully display the quality characteristics of the grape raw materials, and thus it is difficult to meet the diversification of consumers If you can not meet this kind of consumer demand, the problems that are directly reflected in the market will become more and more serious. Therefore, under the pattern of supply-side reform and internationalization, the focal point of competition in producing areas must inevitably be the key to the competition in the producing areas due to the personality, personality and characteristics.