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一、从广告的角度而言,新时代的含义(一)国家政策方面1.大数据提升至国家战略层面。主要包括三个视角,营销手段升级,新兴广告主集群,广告公关服务平台,为广告业做了积极回应。2.深入拓展网络经济空间。十三五规划中的一些原话,可以解读出如何开发广告产品的新应用,如何规划广告产业的新形态,如何认识广告传播的新通路。
First, from the advertising point of view, the new era of meaning (A) the national policy 1. Big data upgrade to the national strategic level. Mainly includes three perspectives, marketing tools upgrade, emerging advertisers cluster, advertising public relations service platform, made a positive response for the advertising industry. 2. In-depth expansion of network economic space. Some of the original words in the 13th Five-Year Plan can explain how to develop new applications for advertising products, how to plan new forms of the advertising industry, and how to recognize new channels of advertising.