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在中国,安利经过多年的努力,其品牌已经具有了很高的知名度。然而,商品的知名度高不一定表示其美誉度也高。在90年代非法传销一度猖獗的时候,安利曾为自己打出“直销”这张牌。直销主要是通过挨门推销、逐个办公室推销和举办家庭零售会等形式行销,是无门市零售形式的一种。推销人员可以直接到顾客家中或办公室进行推销、也可以邀请几位朋友或邻居到某人家中聚会,在那里展示并销售产品。非法传销则是通过利用低价或者劣质产品或冒用其他合法产品品牌之名收取高额入门费用等手段,采用人拉人
In China, Amway after years of hard work, its brand has a high reputation. However, the high popularity of goods does not necessarily mean that its reputation is high. When the illicit pyramid schemes were rampant in the 1990s, Amway played for himself a card called “Direct Marketing.” Direct marketing is mainly through door-to-door marketing, office-by-office sales and home-based retail sales and other forms of marketing, is a form of retail outlets. A salesperson can go directly to the customer’s home or office for sales, or invite a few friends or neighbors to a party where someone shows and sells the product. Illegal pyramid selling is through the use of low-cost or inferior products or fraudulent use of other legal product brands in the name of charging high entry fees and other means,