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有意歧义是一种独特的修辞手法,在交际当中有着积极的语用效果。在广告语中使用有意歧义不仅能给受众留下深刻的印象,同时还可以提高广告的可信度。
Intentional ambiguity is a unique rhetorical device that has a positive pragmatic effect in communication. Using ambiguity in slogans not only impresses the audience, it also increases the credibility of the ad.