新产品要走向市场,离不开经销商的支持,产品摆上经销商的货架,就能在厂家与消费者之间架起一座沟通的桥梁。在强大的广告促销攻势发动之前,要获得经销商的合作,又往往是“难于上青天”的谈判。要知道,经销商在人们的心目中往往是一群唯利是图的人,他们不会雪中送炭去扶助弱者,他们更倾向于锦上添花去依附强者。“挑战者”高级机油是长沙市高新技术企业开发的新产品,在众多洋品牌林立的机油市场上是名不见经传的“无名小卒”。强化训练了一个星期的 New products to market, can not do without the support of dealers, products placed on the shelves of dealers, manufacturers and consumers will be able to set up a bridge of communication between. In the strong advertising campaign offensive before, to obtain the cooperation of the dealer, often “difficult”, “the negotiations. You know, dealers in the minds of people tend to be a group of mercenary people, they will not be able to help the weak, they are more inclined to icing on the cake to adhere to the strong. ”Challenger " senior oil is a new product developed by high-tech enterprises in Changsha City. It is a brand name unknown in the oil market where many foreign brands stand. Intensive training for a week